Useful for new services, a new digital business line or an unfamiliar audience. If interviews or a manual pilot can answer the question, we discuss that before writing software.
What is included
- A hypothesis and a decision criterion for the pilot.
- First-release scope and an explicit list of deferred features.
- A complete core journey, data administration and error handling.
- Analytics events and a feedback collection plan.
How we work
- Choose one audience segment and its main problem.
- Design the smallest complete journey and remove unnecessary dependencies.
- Run a pilot, review observations and plan the next step.
How we estimate cost
We bound the experiment first. Estimates separate the essential core, integrations and optional improvements so trade-offs happen before development starts.
What to bring to the conversation
Bring an audience description, examples of current alternatives, a budget constraint and a way to reach early users. Software alone does not recruit a pilot audience.